BEAMS PLUS LIMITED STORE LA BEAMS PLUS LIMITED STORE LA

BEAMS PLUS launched in 1999, offering timeless style inspired by
classic Americana, crafted to be cherished for years to come.


From the mid-1940s to the mid-1960s, America’s post-war economic boom drove rapid growth across politics, the economy, sports, and culture. Embracing rationalism, this era saw the rise of mass production and a new wave of specialized uniforms for various lifestyles—ivy style, workwear, sportswear, and military attire. BEAMS PLUS draws inspiration from these enduring categories, which have become foundational in men’s fashion. Honoring their timeless beauty and era-defining details, BEAMS PLUS reimagines these styles with updated silhouettes, materials, and functionality, creating casual wear meant to be cherished for generations.